THE JUDGING PROCESS
The Drinks Retailing Awards are the most prestigious in the industry because they have the most rigorous judging process. For judging purposes, the awards are split in two category areas: those open to just multiple retailers and those open just to independent retailers.
Categories open to Multiple Retailers
Drinks Retailing News recruits a panel of industry experts to nominate the best multiple retailers in the land for various drinks categories, such as beer, cider, wine and spirits. We analyse data from Nielsen to discover which retailers are growing market share and driving value into the market. We conduct a survey with YouGov to receive consumer feedback. We then conduct a series of store visits to examine the ranges on offer and the various merchandising strategies employed in a bid to discover the retailers that are the most successful. We then consult with industry experts again to determine a winner from the shortlist, using the data we have gathered.
to see a list of the multiple categories.
Categories open to Independent Retailers
There are thousands of brilliant specialist independent retailers scattered across the country, so these categories require a different judging process. We require independent retailers to fill out an entry form listing why they deserve to win the prize in a specific category. Each independent category has its own set of criteria - which can be viewed by clicking here - so please check the guidelines before entering.
When the deadline has passed, an independent judge visits each retailer in order to assess the standard of retailing. Once all the store visits are completed the judge then reports his findings back to a final judging panel, where the winners are decided. Click here to see a list of the independent categories.
All finalists are invited to attend the awards as guests of Drinks Retailing News . Plus for all independent finalists there is a paid-for overnight stay at a London hotel.
All winners will be announced at the awards ceremony on Tuesday February 4, 2020 at London’s Dorchester Hotel on Park Lane. To reserve your place, please contact Marianne Fernandez on +44 (0) 1293 608855 or email Marianne.firstname.lastname@example.org