Coca-Cola Europacific Partners is the no.1 soft drinks supplier in GB, and together with The Coca-Cola Company, has now entered the alcohol category – specifically the alcoholic ready-to-drink (ARTD) segment.

Jack Daniel’s & Coca-Cola ARTD – launched in partnership with Brown-Forman in March 2023 – brings two icons together. The combination dates back more than a century, and is now available to shoppers in a convenient, consistent, bar-quality RTD format, with or without sugar. It’s won numerous awards and is already GB’s largest ARTD variant (SKU) by value.

In early 2024, Absolut Vodka & Sprite – launching in partnership with Pernod Ricard – will arrive on shelves to further accelerate momentum in ARTD with another premium branded collaboration.