Coca-Cola Europacific Partners (CCEP), the leading supplier in the soft drinks category, is actively investing in its ready-to-drink (ARTD) alcohol portfolio. Its range includes Jack Daniel’s & Coca-Cola RTD – with and without sugar – which debuted in March 2023, and Absolut Vodka & SPRITE RTD which arrived in GB a year later.

Premiumisation and collaboration are key to CCEP’s ARTD strategy. Both of its launches to date bring together a pair of iconic brands with vast global footprints, which combined, deliver convenient, bar-quality, pre-mixed drinks – encouraging existing ARTD shoppers to trade up while inviting loyal fans of the individual brands to enter the ARTD category.