2025 Multiple Retailer Winners


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Morrisons

MULTIPLE BEER RETAILER WINNER


Judges were impressed with the attention to detail when it comes to beer at Morrisons. The retailer carries the big brands and celebrates local brewers through initiatives to support food and drink makers. It also hosts beer festivals to champion the range. From the Isle of Skye Brewing Co to Vocation, Thornbridge and Buxton Brewery, there’s plenty of interest.

Sainsbury's

MULTIPLE SPIRITS RETAILER WINNER


Sainsbury’s has put a lot of effort into its spirits range and our store visits saw the rewards. Low-level fixtures and back-lit shelving add to the premium feel and our judges praised tasting notes for gin and whisky as well as cocktail suggestions for liqueurs and aperitifs. Gift packs and cocktail-making equipment are also well merchandised.

Tesco

DRINKS BUYING TEAM WINNER


Led by Jason Godley, the Tesco BWS team was praised by judges for its collaborative approach. Recent innovation in the department includes redesigned Finest labels across the wine range, with fresh packaging continuing into spring 2024. The retailer has also championed PIWI grape varieties with the launch of Floreal, a new diseaseresistant hybrid grape.

Sainsbury's

SUPERMARKET OF THE YEAR WINNER


A strong showing across the board made Sainsbury’s a contender for the big award. From innovation in low and no alcohol to new Taste the Difference wines, well-merchandised spirits and fun formats for RTDs, the team has worked hard to drive excitement and value across the entire BWS division.

Waitrose

MULTIPLE RTD RETAILER WINNER


Waitrose continues to evolve and premiumise the ready-to-drink category. Judges praised buyers for making it the go-to place for new innovation, both from brands and with in-house products. In autumn last year, the company made several changes to its premium own-label range, including the addition of the No 1 Vesper Martini.

Co-op

CONVENIENCE DRINKS CHAIN WINNER


Co-op continues to provide a first-class example of what can be done with a small space. From innovation in Fairtrade to launching a multi-store trial featuring chillers dedicated to single-serve cans across different categories, the retailer has a BWS answer for every drinker. The team also continues on its mission to make wine more accessible to its customers.

Majestic

MULTIPLE WINE RETAILER WINNER


Barely a week has gone by when Majestic hasn’t been in the headlines. From rapid delivery partnerships to store openings and the purchase of Vagabond, the retailer has been busy. The company reported that sales of organic wines across its retail and on-trade supply businesses rose 94% during the 12 months to the end of July, compared to the same period a year prior. And if that wasn’t enough, chief executive John Colley has been extremely vocal in the fight against duty reform.

Ocado

MULTIPLE LOW/NO RETAILER WINNER


It’s tough to dedicate a lot of shelf space to a small (but growing) category, so Ocado has an advantage in being an online retailer. Whether consumers are looking for big-brand alcoholfree alternatives or more esoteric options, there is something for everyone. And it’s working. Over the first two weeks of the Euros, Ocado reported sales increases across the low and no board. The retailer counts M&S’s range in its portfolio as well as listings such as non-alcoholic aperitif spritz brand Wilfred’s.

Aldi

SUSTAINABLE DRINKS RETAILER WINNER


Aldi has been making waves in sustainability over the past 12 months, with key innovations including a super-lightweight bottle in partnership with Lanchester Wines. The 300g glass bottle offers a 25% CO2 reduction compared to the UK standard 400g bottle. The first wine packed in the bottle was the retailer’s Kooliburra Sauvignon/Semillon. Aldi also launched two ownbrand wines in paper bottles.

Tesco

MULTIPLE CIDER RETAILER WINNER


The cider category has seen trends shift over the past year or so, and Tesco has kept ahead of what consumers want. As well as a bountiful selection of big-brand apple variants, the retailer stocks more craft-style products such as Galipette, Pulpt and Angioletti Riserva Italian cider.

Booths

OUTSTANDING CONTRIBUTION


This small but mighty team was praised for the care and attention taken to put together a premium and interesting drinks selection. No surprise, then, that Booths was recently awarded both the wine and spirits gongs at the People’s Choice Awards. The team features just five people: wine buyer Victoria Anderson, sparkling wine buyer Rachael Machin, beer and spirits buyer Pete Newton, supply chain analyst Leah Pilkington and buyer’s assistant Gail Jordan.