Coca-Cola Europacific Partners (CCEP) is the leading supplier in soft drinks and a fast-growing force in the alcohol ready-to-drink (ARTD) category. Its premium ARTD line-up includes Jack Daniel’s & Coca-Cola, GB’s top-selling ready-to-drink product, available in Original, Zero Sugar and Cherry variants; Absolut Vodka & SPRITE, recently extended with a bold Watermelon flavour; BACARDÍ & Coca-Cola, which launched in April 2025; and Schweppes Mix, which brings cocktail bar favourites like Paloma Bliss and Gin Twist to store.

CCEP’s ARTD strategy focuses on premiumisation and collaboration, uniting world-renowned brands in bar-quality, pre-mixed formats that deliver standout sales and immediate shopper recognition. These products are perfect for chilled, impulse-led occasions – with 70% consumed within two hours of purchase.