Multiple Retailer Entry and Judging Process
Our multiple categories are for the supermarkets, c-store chains and larger specialist drinks retailers that account for the lion’s share of volume sales of alcohol in the UK.
We use a vigorous judging process based on sales success, customer feedback, mystery store visits and the expert analysis of an industry judging panel to draw up a list of finalists in each category and an eventual winner.
The winners will be announced Oscars-style at our awards night which is on Tuesday, February 4th 2025. Here’s a guide to our multiple awards categories and what we’re looking for in our winners.
Multiple Retailer Categories
SUPERMARKET OF THE YEAR
This award will be made to the supermarket group which has best used its beers, ciders, wines and spirits department to drive growth and profitability, and contributed to the overall success of the off-trade drinks market in the past year.
WINE RETAILER OF THE YEAR
This award will go to the multiple retailer that has done the most to champion wine and made it an important element in their own drinks retailing success in the past year, while contributing to the overall performance of the off-trade wine market.
BEER RETAILER OF THE YEAR
This award will go to the multiple retailer that has done the most to champion beer and made it an important element in their own drinks retailing success in the past year, while contributing to the overall performance of the off-trade beer market.
SPIRITS RETAILER OF THE YEAR
This award will go to the multiple retailer that has done the most to champion beer and made it an important element in their own drinks retailing success in the past year, while contributing to the overall performance of the off-trade beer market.
CIDER RETAILER OF THE YEAR
This award will go to the multiple retailer that has done the most to champion cider and made it an important element in their own drinks retailing success in the past year, while contributing to the overall performance of the off-trade cider market.
RTD RETAILER OF THE YEAR
This award will go to the multiple retailer that has done the most to champion ready-to-drink products and made them an important element in their own drinks retailing success in the past year, while contributing to the overall performance of the off-trade RTD market.
LOW / NO ALCOHOL RETAILER OF THE YEAR
This award will go to the multiple retailer that has done the most to champion low-alcohol and alcohol-free drinks, and made them an important element in their own drinks retailing success in the past year, while contributing to the overall performance of the low/no market.
SUSTAINABLE DRINKS RETAILER OF THE YEAR
This award celebrates retailers that have made concerted efforts in the past year to champion products with a sustainable message, ranging from eco-friendly packaging to producers with a focus on recycling, renewable materials or reducing their carbon footprint
BUYING TEAM OF THE YEAR
This award will be made to the multiple buying team that has contributed most to the success of their business in the past 12 months. The judges will want to see evidence of how innovation and activity instigated by the buying team have driven footfall, average spend, total sales and profitability over that time.