Independent Retailer Entry and Judging Process
Independent businesses enter the categories most suited to their businesses and complete an online entry form giving details about their business and why they should win. Once the entry deadline has passed, all submissions are read and shortlisted by the Drinks Retailing editorial team.
An independent judge completes mystery store visits for each of the shortlisted retailers in order to assess the standard of retailing and conducts an interview with the owners of each shortlisted business to drill down into their entry further. Once all the mystery store visits and interviews are completed, the judge then reports his findings back to a final judging panel, where the winners are decided.
Winners will be announced at the awards ceremony held at The Dorchester hotel in London on Tuesday March 22, 2022. Independent finalists are invited to attend the event free of charge as a guest of Drinks Retailing and our category sponsors.