Multiple Retailer Entry and Judging Process


Our multiple retailer categories look to recognise the fantastic work of larger scale drinks retailers in the UK. The categories are aimed at business with 10 or more stores.

The categories for multiple retailers are not open to entry by individual businesses. Drinks Retailing recruits a panel of industry experts to nominate the best multiple retailers in the land for various drinks categories, such as beer, cider, wine and spirits.

We analyse data from Nielsen to discover which retailers are growing market share and driving value into the market and conduct a survey to receive consumer feedback. We then conduct a series of store visits to examine the ranges on offer and the various merchandising strategies employed in a bid to discover the retailers that are the most successful.

Finally, we consult with industry experts again to determine a winner from the shortlist, using the data we have gathered.


Multiple Retailer Categories


SUPERMARKET OF THE YEAR

This award will be made to the supermarket group which has best used its beers, ciders, wines and spirits department to drive growth and profitability and contributed to the overall health of the take home drinks market in the past year.

MULTIPLE CIDER RETAILER OF THE YEAR

This award will go to the multiple cider retailer that has done the most to champion cider and made it a core element in the success of their business in the past year. Cider should be a substantial and growing part of your business.

MULTIPLE BEER RETAILER OF THE YEAR

This award will go to the multiple beer retailer that has done the most to champion beer and make it a core element in the success of their business in the past year. Beer and cider should be a substantial and growing part of your business.

MULTIPLE WINE RETAILER OF THE YEAR

This award will go to the multiple wine retailer that has done the most to champion wine and made it a core element in the success of their business in the past year. Wine should be a substantial and growing part of your business.

MULTIPLE SPIRITS RETAILER OF THE YEAR

This award will go to the multiple spirits retailer that has done the most to champion spirits and made them a core element in the success of their business in the past year. Spirits should be a substantial and growing part of your business.

MULTIPLE LOW / NO ALCOHOL RETAILER OF THE YEAR

This award will go to the multiple retailer that has done most to champion low-alcohol and alcohol-free drinks and made them a core element in the success of their beers, wines and spirits department business in the past year. They should be a growing part of the business.

SUSTAINABLE DRINKS RETAILER OF THE YEAR

This award celebrates retailers that have made concerted efforts in the past year to champion products with a sustainable message, ranging from eco-friendly packaging to producers with a focus on recycling, renewable materials or reducing their carbon footprint

CONVENIENCE CHAIN OF THE YEAR

This award is open to multiple convenience retailers or franchise groups with more than 10 UK stores across the UK. It will go to the chain that can demonstrate that BWS is a core element in the success of their business in the past year. BWS should be a substantial and growing part of the business and the company should have made visible efforts to drive sales and to lead the way in BWS categories in the past year.